Archives for October, 2010

You may remember, back when we brought you the details of the officially announced HTC Desire HD and Desire Z, that we also detailed a brand new online support service which would join the two new handsets; HTCSense.com. Well, this service is now live, albeit a little prematurely considering the two handsets are still only available on Pre-order.

What will HTCSense.com allow you to do? Well, here’s a full breakdown:

- Find My Phone - Does exactly what it says on the tin. If you’ve misplaced your phone, you can get it to play a loud ringer, even if it’s set to silent, in order to help you find it. It will also allow you to pin point the location of your phone on a map using GPS, lock your phone, forward calls/texts, send a retrieval message and to erase the contents of your phone should the worst come to worst.

- SMS Storage - Again, quite self explanatory, but HTCSense.com will allow you to back-up all of your text messages, re-load them onto another device and also to send/recive text messages from your desktop.

- Contact Manager - Which will back-up and synchronise your contacts, as well as editing information and adding photos. An essential piece of functionality for anyone considering switching phones.

- Navigation and Footprints - allows your computer to acces your phones GPS functionality to find saved locations on Google Maps.

- App Store - HTC will provide a a list of tested and reviewed applications, making your decisions easier and will also let you share these with friends.

So far, if you haven’t already got your order in for a Desire HD or Desire Z, be sure to head on over and do it now, to avoid dissappointment when these handsets finally land!

According to an analyst from the Kaufman Brothers, Shaw Wu, Apple are reportedly working on two versions of a new iPhone; the information is said to come from a contact within Apples iPhone supply chain. It has been said that Apple will produce another “perfectly sized” (Steve Jobs words, not ours) 3.5 inch screen device as well as an entry level smaller device. We can almost categorically say that this will not happen, the words entry level and Apple are words which have never been seen before in the same sentence. And if Apple CEO Steve Jobs has his way, they never will.

Apple simply do not want to operate in an entry-level market, their entire product offering is made up of high margin, aspirational products. A move into entry level offerings by Apple would completely undermine the brand image that has been built over the years, in the same way that Ferrari’s would, if they were to start selling cheap family hatchbacks. It’s just not going to happen. What do you think? Does the increasing threat from Android neccessitate a more diverse smartphone offering, or should Apple continue in their age old fashion? Let us know in the comments below.

HTC: Quietly Loaded

HTC have just revealed their 2010 Q3 profits, and we knew that we’d be expecting to see a rather large number given their recent domination of the Smartphone market. We didn’t quite however, expect as bigger a number as $360 million or around ?225 million to put it in real money, that’s proft remember; revenue came in at an astonishing $2.45 billion (over ?1.5 billion.)

To give some perspective on HTC’s achiecvement so far in 2010, in Q3 2009, profits were $184 million dollars; meaning that profits have almost doubled compared with last year. The even better news for HTC, is that the momentum created in the Android Smartphone market by the awesome HTC Desire here in the UK, appears to be continuing to grow thanks to the up and coming HTC Desire HD, which might just give the original Desire a run for its money if early interest is anything to go by. This, coupled with the imminent launch of Windows Phone 7, which HTC are rumoured to be quite heavily involved in and the fast approaching Christmas period, is sure to see HTC’s Q4 profits rise again. Want to jump on the HTC bandwagon? Well, click here to take a look at the best HTC deals around. (Source: Reuters via Engadget)

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