Archives for 3 screen strategy category

Google TV is the latest platform from Google,  built on Android and supporting the Google Chrome web browser. This device allows for users to benefit from the best of the web and the best of TV at the same time.

With most TV’s the only option is to watch programs when they are scheduled to play which not only means that you have to plan around the TV but you also spend a lot of time searching for the TV shows to find out when they are on air and what channels they can be viewed on. A lot of TV shows and films can now be viewed online and it is also a lot easier to find them because you simply type in what you are looking for and this brings up all the available options. With displays so small on computers and laptops it is not ideal to be crowding round a tiny screen to try and catch a glimpse of what you are watching – this is where Google TV comes in.

With Google TV you can reap the benefits of the web all on your television. Some new TV’s will come with Google TV pre-installed or if you would prefer to keep your own TV, then you can get a separate box, for example a blu-ray player with Google TV built-in, which you can then connect to your current TV. It is very simple to use; all you have to do is type on the screen what you are looking for and Google TV will find it for you. It works as an entertainment Hub, so it will search through all of your channels, any recorded shows and also YouTube and other websites to quickly find your request. Why not add your ‘most viewed’ to the homepage? This way you are always only one click away from your favourite channels, shows, music, websites and much more.

As well as all of this, you can access the internet with use of the full web browser which allows you to access the likes of Facebook, Twitter or even catch up with the latest news online. Source.

With Google TV you will spend less time searching for what you want and spend more time watching what you want.

Google will be competing with Apple who have launched its own TV; the concept of Google TV is similar to the Apple TV, which gives you access to a wide range of entertainment such as buying or renting HD Videos, listening to your music with iTunes and browsing through photos. Source.

Google TV also allows you to watch programmes online on a number of different displays, which is known as 3 screen strategy and is rapidly becoming a must have technology. Users are no longer committed to using only their laptop, computer etc to watch videos online, we now have the flexibility to be able to watch these online videos and shows on your TV and even on your mobile phone. The usage of TV’s and mobile phones for viewing online shows has grown at a very fast rate, faster than our traditional viewing habits. The opportunities are practically endless; you can send videos to your phone, your computer or even on in-car displays. Source.

Google TV will be available as of the latter part of 2010; keep an eye on the blog for full updates.

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