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AMOLED market predicted to boom

The marketing vp for Samsung, Lee Woo-Jong, has reported that he expects the smartphone market to continue expanding and that demand for AMOLED screens will also rise. This comes as good news after Samsung announced last week that they would be investing ?1.5 billion into the worlds largest AMOLED production line by 2012.

“Demand for high-end displays is very strong and we may continue to fail to meet all customer requirements, even after expanding capacity by seven-fold, until next year”, said Lee.

He also stated that the growth in smartphones will take shipments from 175 million in 2009 up to 260 million this year. This would also lead to a massive expansion of the AMOLED market with up to 600 million units being produced by 2015.

Samsung do however face strong competition in the AMOLED market, including LG who are also investing heavily into its production line. Lee says that Samsung encourage the competition as “the industry needs more major players to grow this market, which is likely to expand application segments to other areas such as tablet PCs and TVs eventually”.

Sales of AMOLED screens for Samsung have been strong which has allowed for its AMOLED business to break-even.

Source.

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