2 Jul
Everything Everywhere….
Posted on 2010 under Mobile Networks, Mobile News, Orange, T-Mobile, everything everywhere | Comments are offAs you may or may not be aware, and have now merged and become one entity. When this was first announced, there was much speculation as to whether they’d operate as two separate brands or whether they’d become one merged brand and adopt a new name (T-Orange?)
The rumours and speculation have now been laid to rest as T-Mobile and Orange have officially announced their new moniker: . Yeah, that’s right, Everything Everywhere. Tom Alexander, Chief Executive of the newly merged company had this to say:
“The formal integration of our new company, Everything Everywhere Limited, is another major milestone and reflects the rapid progress we have made over the past nine months”.
“Today we have created the country’s biggest communications company, and as the new leader in the industry, it is our aspiration to give our customers instant access to the world around them, to everything everywhere, through both of our brands, Orange and T-Mobile”.
Through it’s two brands, Everything Everywhere how has a reach of over 30 million customers; about the same size as the population of Canada. We’re not disputing the fact that they are now technically the largest service provider in the UK, the numbers and statistics support this but, what we are struggling to get our heads around, is the name… Compared with the one or two syllable network provider names we’re used to, Everything Everywhere is quite a mouthful and a rather cumbersome moniker to have to repeat and frankly, sounds more like a company’s vision statement than a brand name.
Perhaps it’ll grow on us, but let us know what you think in the comments section below.